Tales By The Wayside

A collection of stories that would like to be told

Posts Tagged ‘Ressence

This time at Baselworld

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Whither the watch

Anyone with a decent nose and a functioning lizard brain would have noticed the change 20 meters after the turnstiles at Baselworld 2011. The pungent, oily smell from the tchotchke candles sputtering away at the Zenith stand had vanished into last year’s thin air. Gone too were all the signs of the Thierry Nataf era, including those pseudo-brainy ads with the frowning male models and the girlies pushing very costly and blustery watches. What remains is sobriety, functionality, understatement, in other words pure Zenith from the days of 2 + 2 = 4. The Striking Tenth, already prominently displayed last year, still has flagship radiance, the new Stratos is a relaunch from 1969, sportive, muscular, but not steroidal.

 

This story has moved to http://www.journos-blotter.com

 

Written by Marton Radkai

April 19, 2011 at 3:05 pm